4 Ways to Use Flowpoint AI to Improve Your Website Marketing Campaign

Dominic Anderson October 11, 2024

Business analytics can be a tricky and time-consuming process. For marketing campaigns, metrics and measuring impact are even more crucial for determining engagement and ROI.

Flowpoint AI is a powerful analytics tool that can help you get a better idea of your target markets, and fine-tune your marketing efforts for even greater success. Flowpoint allows you to handle multiple client accounts and streamline their content to ensure the best engagement and search engine results.

Read on to discover some of the best ways to utilize Flowpoint AI.

The Metrics Dashboard

Results are the lifeblood of any marketing campaign. Effective collection of valuable engagement data is vital to determine the campaign’s success or failure. Thankfully, Flowpoint AI has made this data collection a top priority in their product offering.

The Dashboard offers all of a website’s key metrics at a glance, and more depth if you need. Available stats include:

The number of sessions per day, month, or any custom time.
Impressions from new vs. returning visitors.
The nationalities of users accessing the site.
How users are accessing the site, i.e. the devices and most common screen sizes they’re using.
The most popular access periods.

In addition, Flowpoint also helps marketers better understand the impact of a campaign in real time with the new Live Mode feature. This tool helps tracks the sources of traffic (good for click-throughs), regions, and top landing pages. You can also view the number of active sessions at any given time.

Flowpoint AI Insights

It’s one thing to know how many users are accessing a site, but quite another to gauge how they’re interacting with it. The quality of a user’s interaction is much more important than an accidental click –through to a site.

How many sessions are from new visitors? Does the user come from an area being marketed to? How long did they remain on the site? Flowpoint AI’s Insights can help answer these important questions.

Traffic

All marketing campaigns aim to increase interaction with the brand. If users are visiting from platforms where you’ve been marketing, you’ll know your efforts weren’t in vain. The Traffic subsection allows you to see both where traffic to your site is coming from, and where it’s going.

You can see which sites are referring traffic to yours, traffic information relating directly to your campaigns, and interactions by region. A new feature is in the works which will report updates to Google’s search algorithm, helping you to keep your SEO optimized to perfection.

Behaviors

Visitors engage with a site in different ways. Understanding how your market engages with your site can help to determine how you optimize your users’ experience. This subsection allows you to view the most popular pages, how long users engage for, and which pages they interact with most. Better still, you can create custom parameters for different campaigns to measure interaction in specific ways.

Site Performance

A healthy site is crucial to a brand’s image and central to any effective campaign. This subsection of Flowpoint AI lets you know how well the site is working and whether any bugs or errors are causing issues. You can check the load speed of different pages and content, be notified of conversion rate changes, and be alerted of any optimization problems or bugs.

The quicker you know, the faster you can get things back on track.

Utilize Flows

Once a user accesses a website, the way that they navigate through it can be integral to their overall experience. It’s also useful for a client to see exactly where on the site the most traffic is going, in order to direct more resources there.

Flow points are specific steps or clicks in the user journey that you want to keep track of. Flowpoint AI allows you to define flow points on your website and measure their associated traffic. Once your flow points are set up, the AI begins gathering session information every time a user navigates their way through the site or completes a form. This data can then be used to better optimize the website experience and keep engagement high.

Page Inspector

Flowpoint AI’s Page Inspector feature is an incredibly useful tool for ensuring a site and its content are properly optimized. For marketers, it offers SEO functionality like analyzing content hierarchy, headings, and the metadata of various pages. It also offers recommendations of the current best practices for SEO success.

What’s more, the AI tools will offer suggestions on the readability and relevance of the site’s content, helping both you and your client to tighten up a site’s content and optimize it for search engines and your users.